Those of us in the a cappella community already know that the human voice has a unique power to inspire and motivate. One of the surest signs that a cappella is moving up in the world is that other people are starting to recognize this same power, and to tap into it to raise awareness for causes of worldwide importance.
The Pixel Project is an organized effort to raise awareness and help promote the prevention of violence against women, using social media channels and the power of the Internet. This year, they approached star ACR artist Peter Hollens to contribute his version of Katy Perry’s “Firework” as their featured “Valentine Against Violence” – a move that the ACR team wholeheartedly supports. Not only is “Firework” an empowering anthem for ANYONE who feels helpless (whether as a victim or bystander), but Peter is already well-known for employing his artistry as activism – his cover of “Pray“, which featured Courtney Jensen and Therry Thomas, helped raise money for the American Red Cross in the wake of devastating earthquakes in Japan.
Peter Hollens says: “I wanted to take part in this campaign because women are a vital part of our lives whether they are our mothers, wives, daughters, friends, classmates or colleagues. Violence against women affects not just their safety and health but also the well-being of families and communities. As a musician, it is my hope that “Firework” will help bolster the spirits of survivors, raise funds for this incredible cause and inspire people worldwide to take action to stop violence against women.”
A cappella has grown in recent years from a geeky college niche to a style of music truly embodying the human spirit, and we hope to see much more of its use to drive humanitarian campaigns like the Pixel Project. After all, one of the most effective ways to bring about change is to collectively raise our voices.
“Firework” is available on iTunes, or in a special HD version (with additional content from Peter and the Pixel Project) available on the A Cappella Records HD Store. A portion of each song sold benefits the Pixel Project.